How to name WeChat Official Account to expand our fan base？
The name of our WeChat Official Account directly represents our brand and our company. We will only be able to promote and increase our brand’s exposure if our official account is searched and followed by other users. Many beginners found it very difficult toname theiraccount precisely when they first started managing their WeChat Official account. Or they may even find their account is one with few fans and little authority when compared with others. It might be simply because that they didn’t give their account a proper name. For example,there are two account names, one is ” BaodingHuzhen Technical School” and the other one is “Teacher Hu Zhentian,” it is clear to us that BaodingHuzhen Technical School is the one with a much stronger market influence and a higher level of authority when compared to Hu Zhentian after operating for a period of time. In fact, this is the result of having a powerful name. As it is users’ habit to search for an account that they think is more reliable. Therefore, in this case, many users would choose Baoding Huzhen Technical School instead of Huzhentian since Huzhen Technical School is the one with a higher level of authority. Having a powerful name can help us to reach our target audience further as well as lowering our operation and communication costs. So, today’s focus is how to name our WeChat Official account properly? What are the standards of a powerful name. Today, we are here to share our tricks and tips with you.
The Standard for Naming an Official Account
There are many reasons to why we should give our WeChat official account a powerful name, so what’s our standard for naming an Official Account?
Naming our account accordingto its market positioning
There are many types of WeChat official accounts. For example, there are WeChat Official accounts for corporative,
communication, educational and management purposes. We should highlight its purposes, speciality and target audience when naming an account. The format of our name can be anything like the account’s specialization+association, target audience. If it is group for a company’s management, we could put the stress on their position and management style. For example, if we are naming an account for an educational institution, we should let our users know what courses and services are available. For instance, for our Baoding Huzhen Technical School, we should reflect its educational purpose in its name to highlight and show other users that our account is about what they want, which may then convince them for following our account.
The Standards for a powerful name
The name of our account should be easy to understand, remember andsearch. In addition, we should also be able to use the name across several platforms to maintain our consistency and register our trademark.
(1) The name of our account should be easy to understand, remember andsearch
We should avoid using uncommon words and homonyms when naming our Official Account to make it easier for other users to understand. As our account name is equivalent to a book’s cover and it is responsible for telling other users about the focus and specialization of the account. Our readers must be able to understand its focus from its name and that they must like our contents for them to follow our account subsequently. At the same time having a simple name also makes it easier for other users to search our account.
(2) Maintaining consistency across several platforms and registering our trade mark
We should also pay attention to the compatibility of our account name, in order to maintain the consistency across several platforms, we should chose a name that we can use across several platforms. Just so that we can register our trade mark and domain name after gaining a reasonable level of publicity and authority. We may lose a certain level of market awareness as well as our valuable connections and resources if we change our name halfway or lose our account name because we didn’t register our trade mark timely.
Six Tips For Naming Our Official Accounts
There are generally six methods of naming our Official Accounts We can name our account directly or name it after something or someone popular, name it according to its functionality, giving it an abstract name or choose to use a question as the account name.
Naming our account directly
First of all, let ’s take a look at how we can name our account directly. This method is suitable for many industries, for example, the name “Baoding Huzhen Technical School” is simple, easy to understand and highly recognizable. This name helped the institution to prove its reliability and authority. Whenever people look at its name , people will immediately get an idea that this account is all about different types of cuisines and other technical training. This method is particularly useful to large corporations and brands.
Naming our account after someone or something famous
This method is opposite to naming our account directly, we mainly use this method to take advantage of someone or something popular. For example, whenever other users search “”Huzhen” (a well-known professor from Heibei University of Economics and Business), they will also be able to find accounts such as Zhenhu Biogas and Zhenhu Communication. People may choose to click on it and explore these accounts further when they think it is from someone famous. This method is mainly suitable for start- ups and companies that are gaining market awareness.
Name our account according to its functionality
We can also name our account after the brand and the purpose of its product and services to highlight the use of the account. For example, we can change “Baoding Huzhen Technical School” to Baoding Huzhen Chef School to highlight the purpose of the account,so that people will know that the account is about different types of dishes and chef training immediately for people who are interested to follow our account. This method helps us to position our account accurately, which may then help us to reach more reader and maximize our brand’s level of exposure.
Visualizing our name
In addition, we can use personification, metaphor and other visualization techniques to make our account name more specific and visible. For example: Basketball Park is an Official Account about the latest basketball news and information. Visualizing the name can attract more users to follow the account.
Using a question as our account name
This method is to set common questions asthe name of the Official Account. An typical example is an account named “What can we do for fun today?“. People can tell directly that all the articles from this account are about traveling and places they can go in their leisure time. Names like that can effectively convince other users to follow our account as the name is very good at helping us induce people’s curiosity.
Giving it an abstract name
There’s no particular restrictions on this method, we mainly want to use this method to catch the eye of the public. For instance, the name “gossip, Mr. Zhuo Mo” “Mr. Xiaodao” are eye catching to our readers and are likely to induce their curiosity to read the contents on the account and become our fans one day.
1.We can use words that are common and easy to understand. E.g school, food.
2.Using industry keywords can also bring us traffic.